How to Design an AI Marketing Strategy - Harvard Business Review
WEBThis article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and plan the effective rollout of future...
Artificial intelligence in marketing: A systematic literature review
WEBJul 2, 2021 · Abstract. The digital transformation fostered by the increasing leverage of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of enterprise business disruption. Marketing is one of the business streams witnessing this transformation on a very intense scale. Contemporary marketing has begun to ...
Artificial intelligence in marketing: Systematic review and …
WEBApr 1, 2021 · However, a systematic literature review can highlight the importance of artificial intelligence (AI) in marketing and chart future research directions. The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intellectual network analysis of extant …
Full article: Artificial intelligence in marketing: exploring current ...
WEBMay 2, 2024 · Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital transformation by enhancing processes, accelerating growth, and transforming the business landscape. Despite the growing attention towards artificial intelligence review studies, there remains a dearth of comprehensive reviews within the marketing domain.
Artificial Intelligence in Marketing: Two Decades Review
WEB4 days ago · Abstract. Advancements in big data analytics, IoT, and artificial intelligence (AI) have significantly transformed marketing practices and consumer behavior. AI offers promising opportunities for marketing practice and research. However, marketers need a holistic understanding of AI and its influence on consumers.
AI in marketing, consumer research and psychology: A …
WEBDec 9, 2021 · This paper aims to map the intellectual structure of three areas of marketing, consumer research, and psychology knowledge in relation to AI. Therefore, this section defines the conceptual underpinnings of AI in each of these fields to inform this systematic literature review (SLR).
Harnessing AI For Market Research: Opportunities And Challenges - Forbes
WEBAug 30, 2023 · By embracing the unique strengths of both human creativity and machine intelligence, leaders can unlock transformative market insights to drive competitive advantage now and into the future.
Artificial intelligence in marketing research and future research ...
WEBSep 10, 2023 · This study uses bibliometric analysis to conduct a systematic literature review of research on Artificial Intelligence (AI) in marketing and provides future research directions. It also aims to identify the most influential and productive contributors and progression of research on AI in marketing.
10 ways AI can help market researchers succeed - Qualtrics XM
WEBDec 1, 2020 · So let’s look at why market researchers - both in-house and independent - have reason to be optimistic for the AI revolution. Here’s what they can do now and into the future: 1. Analyze open-ended text responses from across channels.
AI Market Research: Tools, Techniques, and Trends
WEBSep 12, 2023 · In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it. What is Marketing Research? The Evolution of Market Research. 5 AI Market Research Tools to Help Streamline …