Nvidia was gaining early Thursday amid signs of robust demand for artificial-intelligence chips from the wider market.Nvidia shares were up 1.7% at $148.77 in morning trading. The stock fell 1.4% on Wednesday.

To that end, Nvidia bears frequently highlight custom AI chips from big technology companies like Amazon ( AMZN 2.48%) and Alphabet ( GOOGL -1.51%) ( GOOG -1.54%) as cause for alarm. While both companies have designed custom silicon for their data centers, recent commentary should put Nvidia investors at ease.

Amazon is reportedly working on its own AI processor to lessen its reliance on NVIDIA for AI chips. The initiative will also add pressure on Nvidia, which dominates the AI chip business. The e-commerce giant is reportedly getting ready to debut its AI chips and this comes as Amazon is attempting to claim a fair

Amazon reportedly will manufacture its own artificial intelligence chips. That will put it in competition with AI darling Nvidia.