For the 28th consecutive year, Walmart has been named the top retailer in Kantar’s annual industry benchmarking report. The ...
Universal Robina Corp. (URC) brands continue to lead in popularity, according to Kantar Group’s latest Brand Footprint report ...
The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...
With income growth, better infrastructure, and digital adoption driving the change, rural households have expanded their ...
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Rural India sees 60% surge in FMCG basket size, reflecting rising consumption patterns in 2024; reveals Kantar-GroupM reportThe report identifies a clear divide between rural consumers who rely solely on agricultural income, which accounts for 19% ...
The report has been made after surveying 2,450 children aged five to 14 years and their parents from 14 cities, the company ...
US – The Advertising Research Foundation (ARF) has appointed Kantar’s Anita Watkins to its board of trustees. Watkins is chief solution leader for Kantar North America’s innovation, creative and ...
The Kantar Kidscap report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to ...
Rural India is experiencing a surge in hybrid media consumption, with consumers increasingly utilizing both online and ...
BOSTON, October 03, 2024--(BUSINESS WIRE)--Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s ...
As part of The Drum’s Finance and Utilities Focus Week, we’re using insights from Kantar’s Marketplace, an automated market research platform, to look closer at creative trends and ...
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...
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