EssilorLuxottica said on Tuesday it will extend its long-standing partnership with Meta Platforms to continue the development of smart eyewear into the next decade.

The collaboration has helped Meta make smart glasses that stand out for their style So far, the collaboration has helped Meta make smart glasses that stand out for their style. It looks like Meta wants to keep that trend going with its next generations of frames.

Meta Platforms and EssilorLuxottica, the parent company of Ray-Ban, have announced a long-term partnership extension into the next decade. The two companies will continue working together to develop multiple generations of smart eyewear products.

Apple is apparently thinking about developing smart glasses without augmented reality capabilities. This product would likely be a rival to the $299 Meta Ray-Ban glasses.

EssilorLuxottica extends its smart glasses partnership with Meta by 10 years. 'We have the opportunity to turn glasses into the next major technology platform,' Mark Zuckerberg says.