It’s true! WTF?!!” one person on X wrote after checking the URL on the doll boxes she purchasedMattel apparently made a ...

Laurie Schacht, the president and chief toy officer at The Toy Insider, says when it comes to hot items you have to act fast.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

“Oh my dear god, Mattel accidentally listed “Wicked dot com” (porn site) instead of “Wickedmovie dot com” (official site) on the Wicked movie doll boxes. And it seems to be on most of the boxes in the ...

Oh, Mattel. The company known for giving us Barbie, Hot Wheels, and our entire childhood collection of action figures just ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

In that sense, there is nothing out of the ordinary about what Sarah Baker's 2-year-old son EJ has been up to. It all started ...

The website was mistakenly printed on toys inspired by Ariana Grande and Cynthia Erivo's upcoming musical movie ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

The night before, the Zimomo plush sold out in less than a minute on Pop Mart’s website and TikTok Shop ... of its revenue ...