Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

Tom Hale, CEO of the Oura Ring company says he doesn't think Apple will release a smart ring as "it's hard to do this product category right."

Tom Hale, CEO of the Oura Ring company, says making a smart ring is really hard (it must be the math involved in the project), and he doesn’t believe Apple will make one. There is no word on whether Hale had his fingers crossed when he made the statement.

If you're a fan of the idea of getting a smart ring, but you're also a die-hard Apple fan, well, you might be in for a nasty surprise.

Oura’s CEO expressed doubt in an interview that Apple would create a smart ring, and one of his reasons had all the signs of bait.

Apple will not introduce a smart ring, Oura CEO Tom Hale told CNBC on Tuesday, pushing back against rumors suggesting Apple’s interest in the burgeoning wearables category. Speaking at the Web Summit in Lisbon,