Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

The Series 10 offers a design upgrade, adds one big new health feature – and sets the tone for the next 10 years of Apple Watch. But it won’t change the minds of Apple Watch skeptics.

At the “It’s Glowtime” event where Apple revealed the iPhone 16 lineup, the company pulled off another annual update with the Apple Watch Series 10. This 2024 watch follows the company’s pattern of slowly upsizing its wearable display over time,

You can get the newly announced Apple Watch Series 10 with a $300 discount in exchange for your Apple Watch Series 9 through Best Buy's enhanced trade-in offer.

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It's possible that the Series 10 still has the hardware for blood oxygen monitoring and that the feature is disabled in software. Apple Watch models like the Series 8 and older and newer models sold outside of the United States aren't affected.

Apple announced its first smartwatch. A decade later to the day, the company debuted the Apple Watch Series 10, the latest iteration of the wearable line. In the time between, what users expect from their wrist-worn wearables has radically shifted.