For our November magazine edition, we asked our State of Retail panel members: How would you gauge the current consumer ...

Years after the historic launch of the X e-bike, Fiido is offering an updated version that enhances comfort, responsiveness, ...

Yamaha introduced the world’s first electric power-assist bicycle motor in 1993. But it wasn’t until 2018 that it entered the U.S. e-bike market with a number of all-road, mountain, and ...

Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. But the ...