John Krasinski's coronation as People's Sexiest Man Alive on Tuesday included a celebratory cover story, a glamorous photo shoot — and the promise of more domestic duties.

The late People magazine editor Pat Ryan, a woman, was the one who made it into a franchise, wisely targeting the mostly female reading audience. Former editor Jim Gaines, who later took the reins from Ryan, told Slate, “Honestly, if it had been a male editor, I’m not sure if it would have even happened.”

See 12 pics of John Krasinski with past Sexiest Man Alive winners, photographic evidence that he has been in the cover star club for years.