In this industry, there are no mistakes — only lessons learned. The 2024 cycle was a heavy hitter with campaigns pulling out ...

As Taylor Lorenz and others have pointed out, after Donald Trump was declared the winner of the 2024 election, Dana White, ...

You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

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With the rapidly changing electoral landscape of the past few months, pundits have rightfully focused on the critical role of voters of color as swing voters who will determine the outcome of the 2024 ...

As the calendar ticks closer to November and the cycle nears a close without the kind of sensational hacking story that dominated past presidential cycles, practitioners would be forgiven for thinking ...