In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

Caitlin Clark has risen to fame over the past few years for her basketball talent. At the University of Iowa, she led the ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Golden State Warriors star Stephen Curry shared his reaction to the Curry Brand’s first-ever collegiate superstar’s defensive play.

Rooks, who also covers college football, the NBA and NFL for Turner Sports, was on duty for the 2024 Hall of Fame Series on ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

NBA fantasy Betr Picks for Andre Drummond, D'Angelo Russell and LeBron James as Los Angeles Lakers play the Philadelphia ...

Curry brand introduces the new Curry Fox 1. Check out our Sneakers news for more upcoming releases and breaking content!

Center Jay Huff has been a revelation for the Grizzlies this season. But he’s only the second-most talented person in his ...