Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

As Apple prepares for the iPhone 16 release, one former Apple Store worker shared how launch days involved intense preparations and overnight shifts.

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.

EU antitrust regulators launched proceedings on Thursday to ensure that Apple complies with landmark rules requiring it to open up its closed ecosystem to rivals or risk a possible hefty fine.

The European Union said Thursday it will outline steps to compel Apple to open up its iPhone and iPad operating systems to competing technologies under the bloc's tough new digital rulebook, which threatens hefty fines for breaches.

The EU said Apple must make sure devices made by rivals work with its iPhones and iOS operating systems in accordance with the Digital Markets Act

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

The iOS 18.1 public beta comes a day after Apple released a new testing version of the developer’s beta. In addition to iOS 18.1, Apple is also making available the public beta of macOS Sequoia 15.1 and iPadOS 18.1 to Mac and iPad users willing to try Apple intelligence before its release next month.

Now you can get a glimpse of Apple Intelligence, but as always keep your wits about what you're getting into with beta software.

Californians with iPhones and Apple Watches will now be able to store digital versions of their driver's licenses and identification cards on their devices, state officials announced.

Apple Wallet support for California digital driver’s licenses and state ID cards is now available. Yahoo Sports

Apple announced that starting today, California residents can add their driver’s licenses and state IDs to Apple Wallet on their iPhones and Apple Watches as part of the state’s mobile driver’s license (mDL) pilot program.